CANCER CANADA

This project presents a full rebranding of Cancer Canada, developed under the direction of Professor Philip Unger. Rather than focusing on a single final outcome, the project highlights a structured, step-by-step process—from background research and attribute definition to visual exploration and system development. The result demonstrates a holistic approach to rebranding, where every element is thoughtfully redefined to create a cohesive, meaningful, and impactful brand experience.

The identity is anchored by the concept of “Mountain Elements,” symbolizing the resilience and recovery journey of cancer patients. This idea informs the visual language across the brand, translating into a cohesive system that communicates strength, progress, and hope.