MOON COFFEE

Branding Design | Food & Beverage Industry

Moon Coffee is the branding project based on my personal preferences, and it involved the branding process from industry research to the final online and offline design outcomes.

Moon Coffee is a specialty café that offers thoughtfully crafted coffee and desserts in the heart of Toronto. Designed as a space to work, study, and unwind, it brings together quality and comfort in a calm, inviting atmosphere. It is also aimed to be the third space in the busy city for people to meet up. Inspired by the quiet presence of the moon, Moon Coffee embodies a sense of stillness and ease—creating a peaceful environment where every visit feels warm, unhurried, and gently restorative.

Industry Research

In-store Experience

Design Process

  • Logo

  • Logo

  • Typefaces

  • Color Palettes

Design Process

Design Outcomes

  • Menu Design

  • Social Media Platform

Design Outcomes

  • Menu Design

  • Social Media Platform

  • Offline Store Design

  • Packaging Design

  • Brand Merchandise Design

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